Le Mans 2025

Rebranding Le Mans for 2025 was both an exciting and extremely rewarding level 4 final college project. My goal was to create a show-stopping poster that incorporated augmented reality to elevate the viewing experience. I also produced merchandise items and entry tickets, with a fun, selfie concept to encourage further social reach for the event from fans and spectators.

This project not only allowed me to push my design skills to a new level, but also resulted in a Distinction grade for my extended Level 4 Diploma.

Watch the video below to see the entire creative process behind the development of this rebrand.