D&AD New Bloods

This D&AD New Bloods Award project was submitted as a collaboration between myself and classmate, Toby Gale.

The brief tasked us with a complete rebrand for Umusic, an annual music event for Universal Music employees. My role within the project was the concept creation and design of the poster (which I brought to life with augmented reality elements), an email invitation and entry wristbands. I also took the lead as Project Manager ensuring we stayed on schedule and delivered high-quality work.

Unfortunately, we didn’t gain a final award but being shortlisted was a significant achievement and something both Toby and I are incredibly proud of.